In this informative episode of Pockets of Knowledge, host Desiree Stanley welcomes Donna Dube, founder of CEO Amplify, a certified director of operations, growth strategist, and podcast host dedicated to helping entrepreneurs shift from overwhelmed business owners to empowered CEOs. Donna shares her unique journey from ICU nurse to business strategist, highlighting the lessons she’s learned in scaling businesses, improving operations, and creating sustainable growth without burnout.

Donna breaks down why so many entrepreneurs get stuck working in their businesses instead of on them, leading to constant hustle with little progress. She shares the key differences between maintenance tasks and growth-focused activities, explaining how shifting priorities can lead to better efficiency, profitability, and work-life balance.

Listeners will learn practical strategies like the CEO Power Hour, a structured way to review business performance, set clear goals, and take intentional steps toward success. Donna also introduces the Eisenhower Matrix, a tool for prioritizing tasks and eliminating distractions, helping business owners focus on high-impact activities.

Whether you’re a solopreneur looking to scale, a CEO aiming for smarter operations, or a business owner searching for clarity, this episode is full of actionable insights to help you think and act like a true CEO.

Donna reminds us that entrepreneurship isn’t just about working harder—it’s about working smarter. Tune in to discover how to streamline your business, reduce stress, and make decisions that truly move the needle.

Bio:
Donna Dube is a certified Director of Operations, business growth strategist and host of the CEO Amplify podcast. She works with established online service-based business owners who are ready to make a bigger impact and maximize their profit.

Donna is passionate about helping business owners work smarter, not harder, escape the hustle and grind culture, and go from stressed-out to confident CEOs. With several years of experience in project planning and strategic growth planning with 6- and 7-figure businesses, she has seen the momentum that can happen in a business when the CEO leverages their time, talent, and tactics.

Connect with Donna:
Website: https://ceoamplify.ca/
Facebook: https://www.facebook.com/donna.dube.96/
Instagram: https://www.instagram.com/ceoamplify
LinkedIn: https://www.linkedin.com/in/donna-dube/
YouTube: https://www.youtube.com/@ceoamplify

Resources:
https://ceoamplify.ca/powerhour

Books mentioned:
Traction: Get a Grip on Your Business by Gino Wickman (Author) – https://amzn.to/3EATPzm

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear (Author) – https://amzn.to/4hKaYFK

Podcasts mentioned:
CEO Amplify with Donna Dube – https://podcasts.apple.com/us/podcast/ceo-amplify-small-business-operations-systems-processes/id1700001741

EOS (Entrepreneurial Operating System) Podcast
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This video is intended to educate, inspire and empower you on your personal journey. Please note that individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.